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Being a jewelry company that sells Apple Watch and Fitbit band accessories, Bytten wanted a new logo to better match the feel of the jewelry, a balance of elegance and fun. The logo needed to feel special and beautiful, and of course, be functional in a wide range of applications. I began with pen and paper calligraphy and refined my way to the final, a logo that exudes grace and beauty without taking itself too seriously.

Before:
Bytten Logo Before

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